A New Brand
Thinking Capital, formerly known as Advanceit, is a merchant advance company that was looking to expand their product range and partnerships. The company came to realize that a name and brand such as 'Advanceit' was holding them back from their desired progress. It was time for a new name, new look, and web presence including web site, online application, and online account for their customers.
As Lead Designer I took on the responsibilities of finding a new brand image for Advanceit that would break through the companies barriers with desired partnerships and product offering.
Role: Artistic Direction, Design